17 December

7 Social Media Tactics For 2019

By The Caybon Creative Team

Looking for tactics to get your social media content to stand out in 2019? The year is shaping up to be a big one in social media marketing with new technologies and strategies coming into maturity and going mainstream. There’s a lot to consider, but to get you started, here are the top social media marketing tactics to try in 2019:

1. Social listening

Does your social media strategy have time for posting, but give short shrift to listening to your followers? If you’re not paying attention to your social media feeds (and those of your competitors), you’re missing a lot of valuable information. Sure, reading every post can be time-consuming, but there are social media monitoring tools that can help.

So what can you gain with social listening? You’ll learn what people think about your brand, including problems they’re having and ways you can better serve your audience — both of which will help drive success.

2. Live video

Over the past few years, live video has become perhaps the most engaging content on social media, outperforming regular video six-fold on Facebook. Before you go live, just remember to be authentic, embrace spontaneity and allow for unexpected moments to occur and you’ll connect with your audience.

3. Chatbots

Early chatbots were clunky, limited and sometimes awkward. But they’ve come a long way and 2019 is shaping up to be the year when they finally live up to the hype. If you’re not already using them in your social media strategy, there’s never been a better time to start.

4. Direct messaging

Who doesn’t like a little personal attention? When you send direct messages to your followers, they’ll feel noticed and appreciated and will be more likely to engage with your content. Try DMing your followers about upcoming events, new products or offer them special discount codes for starters.

5. Augmented reality

As has been reported, Facebook is currently testing augment reality advertisements in its News Feed. Once they go live across the site, AR ads are almost certain to become a major presence on social media. So create one as soon as you can and think about how to integrate it into your social strategy. Being an early adopter will give you a competitive advantage and help ensure more people see your content.

6. Ephemeral content

No one wants to miss something good and perhaps that’s the allure of time-limited content. Post ephemeral content and your followers only have say 24 to see it before it’s gone forever. The option was first introduced on Snapchat, and now Twitter, Facebook, Instagram and Google have joined them. Give it a try on your favorite social media platform!

7. User-generated content

User-generated content (or UGC) is great for both brands and their followers. For your company, it’s basically free content (as long as you have the consent of the creators). And for your followers, it’s an opportunity to gain exposure and be featured on your page. When your audience sees that you share user-generated content, they’ll be inspired to create some of their own. The result? Increased brand awareness. A win-win!

Need help with your 2019 social media marketing strategies? Reach out and one of our friendly Mediaplanet team members will be in touch.


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