Mediaplanet appoints Mimmi Holm as new CEO

Caybon Group company Mediaplanet has appointed Mimmi Holm as its new CEO.

Mimmi joins from Schibsted Nordic Marketplaces, where she was most recently Head of Sales Development, and has a career background in sales, business development and people, including roles at EF Education First, Hyper Island and Blocket. She is excited to be part of Caybon global media community, with all the opportunities for creating large reach and influence that the Group can offer.

“Creating communication and marketing that influences and makes a difference is the biggest driving force in my work,” says Mimmi.

“I’m inspired by the chance to work at Caybon, with all its different experiences and perspectives from industry on both a local and global scale.”

Mimmi’s previous roles have given her a strong insight into sales and in how to help companies with their development, but she also feels that one of the most important aspects of her professional career has been her experience of focusing on people.

“When we dare to be honest and help each other we can do our best work for our customers and become a trusted advisor to them,” she says.

“I see it as a strength to dare to ask for help. Growth is based on trust and that is something that I believe very strongly in and will focus a lot on in my role as CEO at Mediaplanet, but also as a new part of Caybon. Being able to combine business development and high impact with creativity was one of the main reasons for me accepting this role.”

“It’s really inspiring to me that Caybon has given me this opportunity at a young age. I believe that my curiosity and experience of working in industries that are constantly changing have made me the right person for this role,” Mimmi says.

Being the CEO of Mediaplanet is demanding, with offices across two continents, numerous colleagues, and round-the-clock campaign delivery.

“We conducted a thorough search, meeting many fantastic people during the recruitment process and ultimately, Mimmi was the obvious and standout choice, and we’re thrilled she accepted the challenge. Welcome!” says Richard Båge, CEO of Caybon.

Mediaplanet are a large international organization that consist of many young employees, which Mimmi see ad an incredible advantage when it comes to running profitable digital campaigns for our clients.

Mimmi is thankful for the trust she has received from Caybon CEO Richard Båge and the Group’s board to take on the global mantle as the new CEO of Mediaplanet. She feels that is important to highlight young talent, and is greatly motivated by Caybon’s confidence in her as a young woman to take on such an important role in the Group.

“I feel proud to be part of an organisation where we focus on generating goodwill for our customers and can have a positive influence on important subjects,” says Mimmi