Campaigns that drive tangible results
No matter if you're looking for brand building, leads, sign-ups or deposits
Caybon delivers data-driven branded content campaigns for more than 9,000 clients around the globe. We began life as Mediaplanet in Stockholm in 2002, and grew quickly into a media powerhouse with presence in Europe, North America, South America and Asia.
Mediaplanet was founded in Sweden, but grew fast with offices worldwide.
Mediaplanet acquired Appelberg, one of Sweden’s largest content marketing suppliers.
N365 and Newsner joined the family, a business focusing on data-driven native advertising and social media.
Splay One joined the family, a business specialised in branded entertainment and influencer marketing.
The Group changed its name to Caybon.
Today, Caybon employs 500 people with estimated turnover of 100M EUR in 2021 and has offices on two continents, with headquarters in Stockholm.

Caybon is a privately-held company with Priveq and Founder and CEO Richard Båge as majority owners.
Why we exist
To help companies improve their marketing with tangible results.
What we do
We help companies drive their brands’ awareness, attractiveness and conversion by connecting them with their target audience through engaging content. Through our obsession with data and our owned and external distribution networks, we guarantee the best-possible reach and effect of every marketing assignment.
How we do it
We have a hands-on, client-first approach to our analysis, storytelling and distribution. Our focus is to always drive measurable results for the companies that put their trust in us.
Where we are heading
With our dedicated teams and solid business models, we are determined to become the world’s leading digital media company delivering campaigns on the biggest media platforms. Our constant growth comes from successful client delivery that drives organic expansion and acquisitions of new companies.
/Richard Båge, CEO & Founder
Richard Båge
CEO & Founder Caybon
Johan Janing
CFO Caybon
Henrik Lengstedt
CIO/CDO Caybon
Sebastian Keta
COO Mediaplanet
Björn Forsgren
Interim CEO N365
Jonna Säll
CEO N365
Elin Sahlström
CEO Appelberg
Olle Pettersson
CPO Mediaplanet
Christian Ström
Publisher Newsner
Henrik Asmussen
CEO Splay One
Johan Kinnander
Chairman of the Board
Mats Hjerpe
Partner & Investment Manager, Priveq
Johanna Svensson
Partner & Investment Manager, Priveq
Richard Båge