Campaigns that drive tangible results
No matter if you are looking for brand building, leads, sign-ups or deposits
Caybon delivers data-driven branded content campaigns for more than 9,000 clients around the globe. We began life as Mediaplanet in Stockholm in 2002, and grew quickly into a media powerhouse with presence in Europe, North America, South America and Asia.
2002
Mediaplanet was founded in Sweden, but grew fast with offices worldwide.
2014
Mediaplanet acquired Appelberg, one of Sweden’s largest content marketing suppliers.
2017
N365 and Newsner joined the family, a business focusing on data-driven native advertising and social media.
2021
Splay One joined the family, a business specialised in branded entertainment and influencer marketing.
2021
The Group changed its name to Caybon.
Today, Caybon employs 500 people with estimated turnover of 100M EUR and has offices on two continents, with headquarters in Stockholm.
€100M
Sales
600
Employees
14
Offices
Why we exist
To help companies improve their marketing with tangible results.
What we do
We help companies drive their brands’ awareness, attractiveness and conversion by connecting them with their target audience through engaging content. Through our obsession with data and our owned and external distribution networks, we guarantee the best-possible reach and effect of every marketing assignment.
How we do it
We have a hands-on, client-first approach to our analysis, storytelling and distribution. Our focus is to always drive measurable results for the companies that put their trust in us.
Where we are heading
With our dedicated teams and solid business models, we are determined to become the world’s leading digital media company delivering campaigns on the biggest media platforms. Our constant growth comes from successful client delivery that drives organic expansion and acquisitions of new companies.
Management
Jakob Söderbaum
Group CEO
Henrik Lengstedt
CIO/CDO Caybon
Daniel Grufman
CFO Caybon
Monica Elgemark
CEO N365
Mimmi Holm
CEO Mediaplanet
Jonna Säll
CEO Splay One
Christian Ström
Publisher Newsner
Elin Sahlström
CEO Appelberg
Board
Eola Änggård Runsten
Chairman of the Board
Adam Fors
Board Member
Martin Ingemansson
Board Member